IAB: Companies spent $19B on third-party data in 2018 despite regulation concerns

6th December 2018 News 2 Views

The Interactive Advertising Bureau’s Data Center of Excellence and the Winterberry Group have released a report titled “The State of Data 2018.� The report finds companies are likely to have spent more than $19 billion to buy, manage, process and analyze third-party data. The figure represents a 17.5 percent increase from 2017. Organizations are estimated to spend an additional $3

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