Location-based advertising expected to expand

5th March 2018 News 43 Views

The Wall Street Journal reports on the potential increase in mobile app access and profit from available user location data. When a user shares location data with an app, the user often inadvertently allows the app to sell the data to data vendors. While personal data is often fragmented in such instances, the article states that as the ability to track users expands, so too does the possibility of exposing user location data. While advertisers spent $16 billion on location-targeted ads for mobile devices in 2017, research from BIA/Kelsey estimates that firms will increase spending to $32.4 billion by 2021

View original article here

About author

Related articles